I’m a creative marketing/branding expert fully immersed in digital and social media, with proven success in:
- Leading a creative team
- Planning and executing social media/digital strategies
- Creating numbers-getting promos
- Building a strong brand
- Casting and directing live action promos and commercials
- Managing sales projects
I take projects from conception to completion under tight deadlines. I’ve worked with some of the country’s leading broadcast networks and corporations and pride myself on thoughtful, strategic on-air promotion.
Edit on: Adobe Premiere Pro, AVID, and Final Cut Pro
Working knowledge of: Motion, After Effects, Photoshop, and Illustrator
Worked with Melissa at CBS2/KCAL9
“Melissa is an excellent producer who adds value to any project she works on. She is proactive, creative, fast, smart, and she thinks outside the box. She is thoughtful and shows great attention to detail, whether it is reading scripts, organizing a project, or working in editorial. She also has a good visual eye, and when we worked at CBS2/KCAL9 together, she created spots that made even our most difficult clients very happy.
In addition, her work ethic is consistent and admirable, and she is always on time to work. On a personal note, Melissa has an upbeat, friendly personality, and she gets along with everyone. She can turn on the grit when she needs to to hustle projects along, but always does so with a smile and in a positive way. I’d recommend her for writing/producing or managerial/executive work in a heartbeat, and I’d work with her again without hestitation.”
Reported to Melissa at KNSD
“I had the happy occasion to work with and be supervised by Melissa Gard. She came into the company in what was, frankly, a difficult situation. Her position was new, and her responsibilities were developing day by day, but she handled it all with a professional ease and competence that was both impressive and respectful.
I loved working with Melissa. Her door was always open. She is consistently imaginative, in an environment that demands creativity every day. She is smart, cool under pressure, and any company would be lucky to have her.”
Worked with Melissa at ABC 7 Chicago
“Melissa is such a delight to work with… her creativity is matched by her enthusiasm; she throws herself wholeheartedly into every project she takes on. Melissa is extremely organized and prepared; she is great at communicating what she is visualizing, yet she is also open to suggestions and brainstorming. She performs well under pressure, maintaining her cool and rolling with whatever challenges come her way.
To say Melissa is one of my favorite people I have worked with barely begins to cover it. I hope to someday have the opportunity to work with her again.”